An example of this is a parent trying to communicate the importance of
their child eating their vegetables. In most instances, it would be
pointless for the parent to try and explain the nutritional benefits of
vegetables over fast food, and why this occurs
and what it means for the health of the child. The more appropriate
explanation meets the child at their level, with information such as
“Eating your vegetables will help you grow big and strong like daddy”.
In this explanation additional communication principles
such as voice intonation and body language may be used to communicate
excitement or favorable feelings towards the situation.Many principles of communication center around the basic tenant of knowing one’s audience. Both the speaker and the recipient are responsible for ensuring that the message is communicated, however this responsibility starts with the speaker as he/she must cater the message to hold greatest impact/benefit for the intended audience while taking into consideration their background knowledge, interests, age, education level and demographics.
Another example is the search for the “new Brian Cox” as broadcasters are looking for candidates who pay less attention to their peers and more attention to the audience they are communicating with; "The best will focus 100% on the audience and not fret about what their peers think" (Tickle, 2012, P.1). The best communication has to be audience focused.
Another principle in communication is the importance of listening, for without it, the “communication” would fall short and land on “talking”. The message goes out from the sender and must be received by the audience at a level greater than just hearing the words. Perhaps even more important than the message sent out is how it is received. In fact, Jeff Hood from Nation’s Cities Weekly postulates that “listening is the key to collaborative communication” (Hood, 2011, P. 9).
References
Hood, J.. (2011, October). Listening: The Key to Collaborative Communication.
Nation's Cities Weekly, 34(37), 9. Retrieved May 17, 2012, from Research
Library. (Document ID: 2492972181).
Tickle, Louise. (2012, May 15). Education: So you want to be the new Brian Cox?:
Broadcasters are looking for academics who can fascinate and sparkle. How do
you get in on the action? The Guardian,36. Retrieved May 17, 2012, from
ProQuest Newsstand. (Document ID: 2661295071).
Your revised blog looks great. The content is interesting and the form is clean and easy to navigate. Good job.
ReplyDeleteI agree with your thoughts on the importance of listening.I have read Hoods work and there is no doubt “listening is the key to collaborative communication.”
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